**Social Media: Profit From Chores, But Gender Roles Return?**

Tecfai Editorial Team

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Post on Nov 14, 2024

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Social Media: Profit From Chores, But Gender Roles Return?

The rise of social media has created a space where seemingly mundane tasks, like household chores, are transformed into lucrative opportunities. Platforms like TikTok and Instagram have become breeding grounds for "influencers" who monetize their everyday routines, from meal prepping to cleaning hacks. While this trend offers financial independence and entrepreneurial opportunities, it also raises concerns about the return of traditional gender roles.

The Rise of the "Chore Influencer"

It's no longer uncommon to stumble upon videos showcasing the latest cleaning gadgets, intricate meal prepping techniques, or creative laundry folding methods. These "chore influencers" have built loyal followings by turning their everyday tasks into engaging content. They offer tips, hacks, and product reviews, attracting viewers who are looking for solutions to their own domestic challenges.

This trend taps into a growing desire for efficiency and productivity. It's no surprise that individuals are drawn to content that promises to make their lives easier, especially in the realm of housework. However, this focus on domestic tasks and the monetization of these skills raises a crucial question: Are we witnessing a resurgence of traditional gender roles?

The Gendered Nature of Household Chores

Despite the increasing number of dual-income households, the burden of household chores often falls disproportionately on women. Social expectations and cultural norms still tend to associate women with domestic responsibilities, leading to a division of labor that often leaves women feeling overwhelmed and undervalued.

The rise of chore influencers, while seemingly empowering, can inadvertently reinforce this gendered division. The majority of these influencers are women, creating a narrative where domestic tasks are primarily associated with female expertise. This can perpetuate the idea that housework is a woman's responsibility, neglecting the fact that it's a shared responsibility in modern households.

Beyond the Surface: A Call for Inclusivity

It's crucial to acknowledge the potential for positive change within this trend. Chore influencers can be a powerful tool for promoting household organization and efficiency for everyone. However, it's essential to move beyond the stereotypical gender roles that often accompany these narratives.

We need to see more diverse representation in the chore influencer community. More men embracing and showcasing their skills in domestic tasks can help break down traditional gender norms and encourage a more equitable distribution of household labor. Platforms should prioritize inclusivity, showcasing a wider range of perspectives on managing household chores.

Moving Forward: A Shared Responsibility

Social media has the power to reshape our perceptions and create new opportunities. The rise of chore influencers offers potential for financial independence and household efficiency. However, it's essential to be mindful of the potential for perpetuating traditional gender roles. By actively promoting inclusivity and challenging stereotypical representations, we can leverage this trend to build a more equitable and fulfilling domestic life for everyone.