**SiriusXM Offers Data Clean Room To GroupM Clients**

Tecfai Editorial Team

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Post on Nov 05, 2024

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SiriusXM Offers Data Clean Room to GroupM Clients

SiriusXM, the leading audio entertainment company, has announced a new partnership with GroupM, the world's leading media investment company. This collaboration will bring SiriusXM's Data Clean Room to GroupM clients, enabling them to gain valuable insights and optimize their advertising campaigns through secure, privacy-focused data collaboration.

What is a Data Clean Room?

A data clean room is a secure environment where advertisers can combine their first-party data with other data sources, like SiriusXM's listening data, without compromising user privacy. This technology allows for sophisticated audience targeting and campaign measurement while upholding strict data privacy standards.

How Does SiriusXM's Data Clean Room Benefit GroupM Clients?

By leveraging SiriusXM's Data Clean Room, GroupM clients can:

• Unlock new insights: Combine their own customer data with SiriusXM's rich listening data to gain a deeper understanding of their audience and their behaviors.
• Enhance targeting: Identify and reach specific audiences based on demographics, interests, and listening habits, ensuring that their ad spend is efficient and impactful.
• Improve campaign performance: Measure the effectiveness of their campaigns by analyzing the impact of their ads on user engagement and conversion rates.
• Strengthen privacy: Participate in data collaboration without jeopardizing user privacy, as all data handling adheres to strict privacy regulations.

The Future of Data-Driven Advertising

This partnership between SiriusXM and GroupM is a significant step towards the future of data-driven advertising. By providing advertisers with a secure and transparent way to collaborate on data, SiriusXM's Data Clean Room empowers them to deliver personalized and effective advertising experiences while protecting user privacy. This technology is poised to become a key enabler for the growth of targeted advertising in the years to come.

The Benefits for SiriusXM

This partnership not only benefits GroupM clients, but also strengthens SiriusXM's position in the advertising landscape. By offering its data clean room to a large network of agencies and brands, SiriusXM can:

• Increase the value of its data: Make its rich listening data even more valuable by enabling advertisers to unlock new insights and optimize their campaigns.
• Expand its reach: Reach a wider audience through GroupM's network of clients, increasing its potential revenue from advertising.
• Drive innovation: Continue to innovate in the data privacy space and solidify its role as a leader in the future of advertising.

The partnership between SiriusXM and GroupM marks a significant shift in the advertising industry, demonstrating the growing importance of data-driven solutions that prioritize both effectiveness and privacy. As this collaboration continues to evolve, we can expect to see even more innovative applications of data clean room technology in the years to come.