Enshittification: Macquarie's Word Of The Year

Tecfai Editorial Team

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Post on Nov 30, 2024

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Enshittification: Macquarie Dictionary's Word of the Year and What it Means for Us

Macquarie Dictionary's choice for Word of the Year 2023, enshittification, has sparked significant conversation. This isn't your average addition to the lexicon; it's a potent term reflecting a growing societal frustration. But what exactly is enshittification, and why has it resonated so deeply? Let's delve into the meaning, implications, and the ongoing debate surrounding this powerful word.

Understanding the Nuances of "Enshittification"

The word itself is a blend of "shit" and the suffix "-fication," implying a process of making something worse, degrading it, or reducing its quality. It's not merely about something becoming bad; it suggests a deliberate or systemic decline, often driven by profit-seeking or neglect. Macquarie Dictionary defines it as "the process of making something worse, typically for profit," highlighting the cynical intention behind the degradation.

This subtle difference is crucial. Enshittification doesn't just describe a decline in quality; it points to an active process, often involving the erosion of functionality or value for the end-user. Think of a once-beloved app gradually becoming cluttered with ads, or a streaming service reducing its content library while increasing its subscription fees. These are prime examples of enshittification in action.

Beyond the Definition: Real-World Examples

The beauty (or perhaps the terrifying accuracy) of enshittification lies in its applicability across various sectors. Consider these examples:

• Social Media: The increasing prevalence of targeted advertising, algorithmic manipulation, and the spread of misinformation are all facets of the enshittification of the online experience.
• Streaming Services: As mentioned earlier, the reduction in content quality and the simultaneous rise in subscription costs represent a clear case of enshittification.
• Software and Apps: The inclusion of unnecessary features, bloatware, and subscription models for previously free services are all contributing to the enshittification of software and apps.
• Public Services: The gradual decline in the quality of public services due to underfunding or mismanagement can also be described as enshittification.

The Power and Controversy of a Powerful Word

The selection of enshittification has been met with both praise and criticism. Some applaud Macquarie Dictionary for choosing a word that directly addresses a growing societal concern, while others criticize its vulgarity and potentially inflammatory nature. However, its very controversiality has amplified its impact, generating widespread discussion and analysis.

Enshittification as a Catalyst for Change?

While the word itself is blunt, its widespread adoption could be a powerful catalyst for change. By giving a name to this process, we can start to more effectively identify and challenge instances of enshittification in our daily lives. It encourages us to question practices that prioritize profit over quality and user experience. It's a call for accountability.

The Future of Language and Societal Commentary

Macquarie Dictionary's choice reflects a broader trend: language is evolving to reflect the complexities and frustrations of our modern world. Words like enshittification provide powerful tools for social commentary, allowing us to articulate shared concerns and drive meaningful conversations about the issues we face. The debate surrounding its use underscores its effectiveness in capturing a widespread feeling of discontent and prompting critical reflection. The future will tell if enshittification will become a lasting addition to the lexicon, but its impact on our collective understanding of societal trends is undeniable.