**Dublin Contest Winner Receives €20 For Mescal Resemblance**

Tecfai Editorial Team

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Post on Nov 08, 2024

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Dublin Contest Winner Receives €20 for Mescal Resemblance

A Dubliner has walked away with €20 after winning a quirky contest for their uncanny resemblance to the iconic Irish whiskey brand, "Mescal". The competition, held in a local pub, attracted a number of hopefuls vying for the cash prize and a lifetime supply of Mescal.

The Contest: A Test of Mescal Likeness

The contest, which was organized as a light-hearted celebration of the brand's legacy, involved participants showcasing their "Mescal-ness". Judges, comprised of bar patrons and local personalities, assessed each contender based on various criteria, including:

• Facial features: The likeness of the participant's face to the Mescal logo, with a particular focus on the distinctive "Mescal" eyes and the brand's signature green hue.
• Personality: Judges considered the contestant's overall demeanor and whether they embodied the "Irish charm" often associated with the brand.
• Spirit: The contestant's enthusiasm and genuine love for Mescal were also taken into account.

The Winner: A Mescal Doppelganger

The winner, a local artist named Fiona O'Malley, proved to be the most convincing Mescal look-alike. Fiona, with her vibrant green eyes and infectious laughter, immediately captured the judges' attention.

“I was surprised to win," Fiona confessed, "I never thought I looked like the Mescal logo, but I guess the judges saw something I didn't!” She was presented with a €20 cheque, a personalized Mescal bottle, and a lifetime supply of the brand's signature whiskey.

A Fun and Engaging Marketing Campaign

This contest serves as a creative and engaging example of a successful marketing campaign. By tapping into the spirit of fun and local community, Mescal managed to create a buzz around their brand in a unique and memorable way. The contest also provided a platform for genuine engagement with consumers, cementing Mescal's place as a cherished part of the Dublin community.

This quirky contest not only generated local publicity but also highlights the power of humor and creativity in marketing, reminding us that sometimes the best campaigns are the ones that make us smile.